Case Study: Simulator Influencer Campaign — 4x ROI

A well-developed pet simulator was struggling to gain traction despite strong gameplay. The developer had tried Roblox ads with poor results ($0.35 CPP) and needed a more efficient acquisition channel. They had a $600 monthly budget and wanted to maximize every dollar.

We focused exclusively on micro-influencers (10K-50K subscribers) who had dedicated simulator audiences. Instead of one expensive creator, we spread the budget across 8 smaller creators to test different audiences and content styles. Each influencer was given creative freedom but provided with key talking points about the game's unique features.

1. Identified 20 potential micro-influencers through manual research of Roblox simulator content
2. Negotiated partnerships with 8 creators at $50-100 per video
3. Provided each creator with exclusive in-game codes to share with their audience
4. Staggered content releases across 2 weeks (2 videos every 2-3 days)
5. Tracked unique codes to attribute visits to specific influencers
6. Used top-performing influencer content clips for the game's own social media

• 280K total visits attributed to influencer campaign
• Average cost per player: $0.09 (vs $0.35 with Roblox Ads)
• Top-performing influencer drove 68K visits from a single video
• Game code redemptions showed 72% of influencer-driven players tried monetized features
• 3 influencers agreed to ongoing monthly partnerships based on results
• Roblox algorithm boosted the game to Discover page after the influencer wave

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