01

Choose Your Package

Pick the promotion level that matches your goals. Each package is designed for different stages of game growth.

Starter$49

Perfect for testing the waters. Get 10 posts across TikTok, YouTube Shorts, and Instagram Reels.

Select Starter
Growth$99

Our most popular option. 25 posts plus influencer seed or Discord wave. Includes content approval.

Select Growth
Scale$199

Maximum exposure. 50 posts, 3 influencer seeds, Discord boost, and priority support.

Select Scale
02

Submit Your Campaign

Tell us about your game so we can create content that actually converts. The more detail you provide, the better your results.

What We Need:

  • Your Roblox game link
  • Target audience description
  • Key features to highlight
  • Specific angles or hooks

Optional but Helpful:

  • +Gameplay footage or clips
  • +Discord server link
  • +Previous marketing insights
  • +Competitor references

Don't have footage? No problem. Our creators capture fresh content directly from your game.

03

Content Creation

Our network of 150+ vetted creators gets to work. They're playing your game, finding the best moments, and crafting content that hooks viewers.

Day 1-2

Briefing & Play

Creators receive your brief, play your game, and identify viral hook moments.

Day 2-3

Production

Editing, captioning, and selecting trending audio for maximum engagement.

Day 3-4

Review

Quality check by our team. Growth/Scale clients approve content before it goes live.

✓ Content Approval Process

Growth and Scale packages include content approval. We'll share all videos before they go live. Request up to 2 rounds of revisions to ensure the content matches your vision.

04

Distribution & Results

Content goes live across platforms, staggered for maximum algorithmic impact. Every link is tracked.

TikTok

Primary platform. Fastest growth potential, youngest audience, highest viral ceiling.

Shorts

Longer shelf-life. Content continues generating views for weeks after posting.

Reels

Reaches older demographic. Strong engagement rates for polished games.

Discord

Included in Growth/Scale. Drives community signups, not just game visits.

Your Campaign Report Includes:

Total views across all platforms
Engagement breakdown
Click-through rates
Discord joins (if applicable)
Top performing content
Future recommendations

What Sets Us Apart

Roblox-Only Focus

We don't promote mobile games, Steam titles, or random apps. 100% focus on Roblox means our creators, strategies, and audience targeting are optimized specifically for the platform.

Vetted Creator Network

Every creator is manually reviewed. We check engagement rates (must exceed 3%), audience authenticity, and content quality. No bots, no fake followers, no wasted reach.

Transparent Tracking

UTM parameters on every link. Trackable Discord invites. Timestamp correlation with your Roblox analytics. You'll know exactly which content drove results.

Fast Turnaround

7-day standard delivery. Rush option available for 3-4 days. We've built systems to move quickly without sacrificing quality. Perfect for update launches and events.

Real Support

Questions answered within 24 hours. Scale package gets priority support with faster response times. We're developers too - we understand the urgency.

Content Approval

Growth and Scale packages include approval before content goes live. You control the messaging. No surprises, no off-brand content representing your game.

Why this process works for Roblox

The BLOXG Roblox marketing process is built around the way the Roblox discovery algorithm actually rewards games. Unlike paid user acquisition on mobile or Steam, Roblox rewards velocity and retention far more than raw ad spend. That means the fastest way to climb the home page is to drive a concentrated spike of new visits from high-intent sources, which is exactly what short-form creator content, influencer seeding and Discord distribution are designed to produce. Our Starter, Growth and Scale packages are tuned to that spike shape.

Step one is choosing a package. Most developers start with the Growth package because it is the lowest tier that includes influencer seeding and content approval. If your game is already above 5,000 daily players, Scale is usually the better fit because the extra posts and dedicated Discord boost amplify the signal the algorithm is looking for. If you are still trying to validate your hook, start with Starter or the free growth review to see what a professional outside opinion looks like first.

Step two is campaign submission. The quality of your brief directly impacts the quality of your content. We ask for the Roblox game link, target audience, highlighted features and optional footage. Studios that include a handful of gameplay clips, a Discord invite and a list of three or four competitor games get significantly better creative output than studios that submit only a URL. If you want to see the bar we aim for, browse our case studies or the deep-dive campaign writeups.

Step three is content production. Our 150+ creator network is manually vetted for engagement rate, authenticity and platform fit. We match creators to your genre - horror games go to horror-native creators, simulators go to creators with audiences that already watch pet and RP content, and RPGs go to creators who built their channels on grind-style gameplay. Every creator follows the same brief structure and every post runs through quality review before it ships. Behind the scenes, we also rely on the same playbooks covered in our complete Roblox marketing guide and Roblox influencer guide.

Step four is distribution and reporting. Posts are staggered across days and platforms to maximize algorithmic reach on TikTok, YouTube Shorts, Instagram Reels and Discord. Growth and Scale packages can also bundle Roblox sponsored ads or Google Ads funnels for a full multi-channel push. After the campaign closes, you get a detailed report with view counts, CTR, Discord conversions, top-performing content and recommendations for the next cycle. If you want to see how this process stacks up against hiring creators yourself, read our agency vs DIY comparison. If you are ready to start, head straight to pricing or contact us for a custom quote, and if you want to become a creator instead, see our creator network page.

Common Questions

Standard delivery is 7 days from campaign approval for Starter, 10 days for Growth and 14 days for Scale. This breaks down to content creation (2-3 days), approval if included in your package (1 day), and staggered distribution across TikTok, YouTube Shorts and Instagram Reels (3-10 days). Rush delivery is available for $29 extra and reduces total time to 3-4 days.

Not required but recommended. If you have high-quality gameplay clips, trailers, or specific moments you want featured, share them with us. Otherwise, our creators will capture fresh footage directly from your game. They are experienced Roblox players who know what content performs well on short-form social platforms.

Yes, content approval is included in the Growth ($99) and Scale ($199) packages. You will review all videos and posts before they are published and can request up to 2 rounds of revisions. The Starter package does not include approval but our quality standards ensure professional output either way.

We need your Roblox game link, target audience description (age range, interests, similar games they play), and key features or updates you want highlighted. Optional but helpful: gameplay footage, Discord server link, previous marketing assets, and competitor games to reference for positioning.

We use UTM parameters on all links, trackable Discord invite codes, and timestamp correlation with your Roblox game analytics. Your report will show total views, engagement rates, click-through data, and estimated player conversions based on the traffic we drove.

Yes. Many studios run a new BLOXG campaign for every major update or seasonal event. We also offer retainer pricing for monthly recurring Roblox promotion if you want constant distribution instead of campaign bursts.

TikTok is our primary platform, followed by YouTube Shorts, Instagram Reels, Discord server promotion and optional Roblox sponsored ads. Which platforms get emphasized depends on your genre and your target age group.

Yes. We run pre-launch marketing campaigns to build a waitlist, grow your Discord, and stage content for launch day. Pre-launch campaigns usually combine our Growth package with a Discord boost and coordinated creator posts on release day.

How developers describe the BLOXG process

Real feedback from Roblox developers, studio founders and indie creators who grew their games with our Roblox marketing, promotion and advertising services.

4.9
Based on 550+ reviews from Roblox developers
5 star
92%
4 star
7%
3 star
1%
2 star
0%
1 star
0%

BLOXG made Roblox marketing easy

I was dreading the Roblox marketing process. BLOXG made it painless. They handle briefs, creators, ads, Discord, all of it. We added 130k players in six weeks.

Full Marketing Package
Yuki MatsumotoRoblox Developer - Sakura Village RP

BLOXG transformed our Roblox marketing overnight

We were stuck at 200 DAU for months. After one month with BLOXG's Roblox marketing agency we hit 12,400 DAU and our retention jumped from 18% to 34%. The team actually understands how to promote a Roblox game the right way.

Full Marketing Package
Ethan CarterRoblox Developer - Sky Tower Tycoon

Best Roblox promotion agency we've worked with

BLOXG's Roblox TikTok promotion brought in over 3 million organic views in two weeks. Our launch got 180k visits on day one. Genuinely the best ROI on any Roblox advertising we've tried.

TikTok Promotion
Sofia RamirezGame Studio Founder - Neon Drift Racers

Roblox influencer marketing that actually delivers

Worked with BLOXG on Roblox influencer marketing and saw immediate impact. 6 creators pushed our game in a single week and we gained 85,000 new players. Our concurrent count tripled.

Influencer Marketing
Marcus ZhaoIndie Dev - Block Heist

Grow Roblox game fast with BLOXG

Our obby went from 500 visits a day to 40,000 after BLOXG's campaign. They nailed the audience targeting on Roblox ads and the creative hooks they wrote were spot on.

Roblox Advertising
Aiko TanakaRoblox Developer

Roblox player acquisition done right

BLOXG helped us scale from 1k to 28k concurrent players. Their Roblox player acquisition strategy combined TikTok, Shorts and Discord perfectly. Highly recommend for any serious Roblox developer.

Full Marketing Package
Liam O'ConnorStudio Owner - Zombie Survival Z

Our Roblox game launch was a massive success

BLOXG handled our entire Roblox game launch. Day one we hit 95k visits, by week two we were sitting at 2.4M. The launch strategy alone was worth the cost ten times over.

Roblox Game Launch
Priya NairRoblox Developer - Magic Academy RP

Solid Roblox advertising results

BLOXG delivered on their Roblox advertising promises. We saw CPI drop from $0.42 to $0.11 in a month. Took a bit of time to dial in our creative but once we did the scale was incredible.

Roblox Advertising
Dmitri VolkovLead Developer - Arctic Outpost

Roblox TikTok promotion exploded our game

Three videos from the BLOXG Roblox TikTok promotion campaign went viral and pushed us to 1.8M visits in a weekend. Their content team actually plays Roblox and it shows.

TikTok Promotion
Chloe DuboisGame Studio Founder - Fashion Runway RP

BLOXG is the real deal for Roblox marketing

I have tried every Roblox marketing agency out there. BLOXG is the only one that delivered numbers that matched their pitch. We added 210,000 unique players in our first month with them.

Full Marketing Package
Jamal WashingtonRoblox Developer - Basketball Legends

Perfect Roblox Discord promotion strategy

BLOXG's Roblox Discord promotion brought in 14,000 new server members who actually played the game. Our Discord retention is at 62% and it feeds daily players back to the experience.

Discord Growth
Isabella RossiIndie Dev - Pasta Tycoon

Roblox YouTube Shorts campaign crushed it

Our Roblox YouTube Shorts campaign through BLOXG hit 8.4M views in 18 days. That translated to roughly 160k new players at a cost way below what we expected.

YouTube Shorts
Noah AndersenRoblox Developer

Ready to Get Started?

Pick a package and launch your campaign today. Most games see content live within 7 days.

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