BLOXG made Roblox marketing easy
I was dreading the Roblox marketing process. BLOXG made it painless. They handle briefs, creators, ads, Discord, all of it. We added 130k players in six weeks.
From signup to viral content in 7 days. No guesswork, no waiting around - just a proven process that gets your Roblox game in front of players. See our pricing packages, real campaign results, or request a free growth review before you start.
Pick the promotion level that matches your goals. Each package is designed for different stages of game growth.
Perfect for testing the waters. Get 10 posts across TikTok, YouTube Shorts, and Instagram Reels.
Select StarterOur most popular option. 25 posts plus influencer seed or Discord wave. Includes content approval.
Select GrowthMaximum exposure. 50 posts, 3 influencer seeds, Discord boost, and priority support.
Select ScaleTell us about your game so we can create content that actually converts. The more detail you provide, the better your results.
Don't have footage? No problem. Our creators capture fresh content directly from your game.
Our network of 150+ vetted creators gets to work. They're playing your game, finding the best moments, and crafting content that hooks viewers.
Creators receive your brief, play your game, and identify viral hook moments.
Editing, captioning, and selecting trending audio for maximum engagement.
Quality check by our team. Growth/Scale clients approve content before it goes live.
Growth and Scale packages include content approval. We'll share all videos before they go live. Request up to 2 rounds of revisions to ensure the content matches your vision.
Content goes live across platforms, staggered for maximum algorithmic impact. Every link is tracked.
Primary platform. Fastest growth potential, youngest audience, highest viral ceiling.
Longer shelf-life. Content continues generating views for weeks after posting.
Reaches older demographic. Strong engagement rates for polished games.
Included in Growth/Scale. Drives community signups, not just game visits.
We don't promote mobile games, Steam titles, or random apps. 100% focus on Roblox means our creators, strategies, and audience targeting are optimized specifically for the platform.
Every creator is manually reviewed. We check engagement rates (must exceed 3%), audience authenticity, and content quality. No bots, no fake followers, no wasted reach.
UTM parameters on every link. Trackable Discord invites. Timestamp correlation with your Roblox analytics. You'll know exactly which content drove results.
7-day standard delivery. Rush option available for 3-4 days. We've built systems to move quickly without sacrificing quality. Perfect for update launches and events.
Questions answered within 24 hours. Scale package gets priority support with faster response times. We're developers too - we understand the urgency.
Growth and Scale packages include approval before content goes live. You control the messaging. No surprises, no off-brand content representing your game.
The BLOXG Roblox marketing process is built around the way the Roblox discovery algorithm actually rewards games. Unlike paid user acquisition on mobile or Steam, Roblox rewards velocity and retention far more than raw ad spend. That means the fastest way to climb the home page is to drive a concentrated spike of new visits from high-intent sources, which is exactly what short-form creator content, influencer seeding and Discord distribution are designed to produce. Our Starter, Growth and Scale packages are tuned to that spike shape.
Step one is choosing a package. Most developers start with the Growth package because it is the lowest tier that includes influencer seeding and content approval. If your game is already above 5,000 daily players, Scale is usually the better fit because the extra posts and dedicated Discord boost amplify the signal the algorithm is looking for. If you are still trying to validate your hook, start with Starter or the free growth review to see what a professional outside opinion looks like first.
Step two is campaign submission. The quality of your brief directly impacts the quality of your content. We ask for the Roblox game link, target audience, highlighted features and optional footage. Studios that include a handful of gameplay clips, a Discord invite and a list of three or four competitor games get significantly better creative output than studios that submit only a URL. If you want to see the bar we aim for, browse our case studies or the deep-dive campaign writeups.
Step three is content production. Our 150+ creator network is manually vetted for engagement rate, authenticity and platform fit. We match creators to your genre - horror games go to horror-native creators, simulators go to creators with audiences that already watch pet and RP content, and RPGs go to creators who built their channels on grind-style gameplay. Every creator follows the same brief structure and every post runs through quality review before it ships. Behind the scenes, we also rely on the same playbooks covered in our complete Roblox marketing guide and Roblox influencer guide.
Step four is distribution and reporting. Posts are staggered across days and platforms to maximize algorithmic reach on TikTok, YouTube Shorts, Instagram Reels and Discord. Growth and Scale packages can also bundle Roblox sponsored ads or Google Ads funnels for a full multi-channel push. After the campaign closes, you get a detailed report with view counts, CTR, Discord conversions, top-performing content and recommendations for the next cycle. If you want to see how this process stacks up against hiring creators yourself, read our agency vs DIY comparison. If you are ready to start, head straight to pricing or contact us for a custom quote, and if you want to become a creator instead, see our creator network page.
Standard delivery is 7 days from campaign approval for Starter, 10 days for Growth and 14 days for Scale. This breaks down to content creation (2-3 days), approval if included in your package (1 day), and staggered distribution across TikTok, YouTube Shorts and Instagram Reels (3-10 days). Rush delivery is available for $29 extra and reduces total time to 3-4 days.
Not required but recommended. If you have high-quality gameplay clips, trailers, or specific moments you want featured, share them with us. Otherwise, our creators will capture fresh footage directly from your game. They are experienced Roblox players who know what content performs well on short-form social platforms.
Yes, content approval is included in the Growth ($99) and Scale ($199) packages. You will review all videos and posts before they are published and can request up to 2 rounds of revisions. The Starter package does not include approval but our quality standards ensure professional output either way.
We need your Roblox game link, target audience description (age range, interests, similar games they play), and key features or updates you want highlighted. Optional but helpful: gameplay footage, Discord server link, previous marketing assets, and competitor games to reference for positioning.
We use UTM parameters on all links, trackable Discord invite codes, and timestamp correlation with your Roblox game analytics. Your report will show total views, engagement rates, click-through data, and estimated player conversions based on the traffic we drove.
Yes. Many studios run a new BLOXG campaign for every major update or seasonal event. We also offer retainer pricing for monthly recurring Roblox promotion if you want constant distribution instead of campaign bursts.
TikTok is our primary platform, followed by YouTube Shorts, Instagram Reels, Discord server promotion and optional Roblox sponsored ads. Which platforms get emphasized depends on your genre and your target age group.
Yes. We run pre-launch marketing campaigns to build a waitlist, grow your Discord, and stage content for launch day. Pre-launch campaigns usually combine our Growth package with a Discord boost and coordinated creator posts on release day.
Pick a package and launch your campaign today. Most games see content live within 7 days.