Roblox Promotion & Marketing Agency

Pre-Launch (4 Weeks Before)

Finalize game icon, thumbnail, and description with SEO keywordsCreate a Discord server with roles, channels, and welcome flowSet up TikTok, YouTube, and Twitter/X accounts for your gameRecord 10+ short gameplay clips for social media contentIdentify and reach out to 5-10 Roblox influencers for launch partnershipsCreate a game trailer (30-60 seconds) showcasing key featuresTest monetization: game passes, developer products, and premium payoutsSet up analytics tracking (player joins, retention, session length)

Pre-Launch (1 Week Before)

Run a closed beta with Discord community members for feedbackFix critical bugs found during beta testingSchedule TikTok and YouTube content for launch weekPrepare Roblox Sponsored Experience campaign (target launch day)Create launch announcement graphics and copy for all platformsBrief influencers on launch date, key features, and messaging

Launch Day

Publish game update with all launch features enabledActivate Roblox Sponsored Experience campaignPost launch announcement on all social media platformsPublish first TikTok/YouTube Short with launch gameplaySend Discord announcement with @everyone pingMonitor server performance and player feedback in real-timeRespond to early player feedback and bug reports quicklyCoordinate influencer content to go live within launch window

Post-Launch (Week 1)

Post 3-5 additional TikTok/YouTube Shorts throughout the weekAnalyze Day 1 and Day 3 retention dataEngage with every comment and community postPush a quick update fixing any common player complaintsReview ad campaign performance and adjust targetingPlan Week 2 content calendar based on what performed best

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Our team has launched hundreds of Roblox games. Let us handle the marketing so you can focus on development.

Launch Guide View Pricing Free Growth Review

Roblox Game Launch Checklist

Pre-Launch (4 Weeks Before)

Pre-Launch (1 Week Before)

Launch Day

Post-Launch (Week 1)

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