We have promoted 850+ Roblox games across every major genre. See what a real Roblox marketing agency delivers across TikTok, YouTube Shorts, Discord, and Roblox advertising.
Real campaigns with real numbers. Names changed to protect client privacy, but the results are 100% accurate.
Scale Package ($199)
Solo developer with a polished horror game stuck at 200 daily players. Great reviews from existing players but couldn't break through the discovery barrier. Had tried Roblox sponsored ads with disappointing ROI.
Horror content performs exceptionally well on TikTok. We focused on jumpscare compilations and "POV: you hear something behind you" format. Three videos exceeded 100K views. The game's existing quality meant players stuck around - 48% retention after 7 days.
Growth Package ($99)
Small studio launching a new pet simulator. Competitive genre with established players. Needed to differentiate and build initial player base quickly to trigger Roblox's recommendation algorithm.
Focused on the unique "mythical evolution" mechanic. Created content around rare pet reveals and evolution showcases. One video showing a legendary pet transformation got picked up by the algorithm and drove 60% of total views.
Custom Campaign ($499)
Established game with 5K daily players preparing for major content update. Wanted maximum exposure to re-engage lapsed players and attract new audience. Had budget for comprehensive campaign.
Anime RPG content has dedicated audience. We coordinated with their update launch, created teaser content building anticipation, then flooded platforms on release day. Multiple videos hit 100K+ as the algorithm recognized the spike in engagement.
Starter Package ($49)
First-time developer testing promotion before bigger investment. Simple but well-designed obby with unique mechanic - floors that change difficulty based on how many players are attempting them.
Obby fail compilations are evergreen content. The adaptive difficulty mechanic created natural "clutch moment" content. Even with limited budget, we found the hook that resonated. Developer has since run 3 more campaigns with us.
Different genres perform differently. Here's what we've seen across 850+ campaigns.
Jumpscare content performs exceptionally on TikTok. Best ROI of any genre. Seasonal boost around Halloween.
Competitive market but strong if you have unique mechanics. Focus on satisfying visuals and rare item reveals.
Dedicated community. Combat clips, boss fights, and rare pull content work well. Cross-promote with anime content.
Fail compilations are evergreen. Need unique hooks or difficulty to stand out. Lower production cost content.
Progression content works. Speedruns, max-level showcases, and "0 to 100" format performs consistently.
Highlight clips and clutch moments. Competes with other platforms but dedicated Roblox FPS audience exists.
Not every campaign goes viral. Most don't. But that doesn't mean they fail. A $99 campaign that brings 2,000 new players to a game that retains 30% of them has delivered significant value. We optimize for consistent, sustainable growth - not lottery-ticket viral moments.
That said, approximately 1 in 8 campaigns includes at least one video that exceeds 100K views. The variables that increase these odds: high-quality game, unique hook, trending format, and good timing. We'll tell you honestly if we think your game has viral potential.
"Ran three campaigns with BLOXG. First one did okay, second one hit 400K views. They learned what worked for my game and optimized. That's what I wanted - a partner, not just a vendor."
"Was skeptical about promotion services after getting burned before. BLOXG actually delivered what they promised. Nothing crazy, but solid results and I could see exactly where my money went."
"The content approval process was smooth. Made two small revision requests and they handled it quickly. Content quality was better than what I could have made myself."
"Discord growth was the biggest win. Went from 200 to 2,000 members. Now we have an active community that tests updates and spreads word organically."
"We needed consistent traffic, not one lucky spike. BLOXG helped us test hooks, rotate creators, and keep momentum going for six weeks. That steadier growth ended up being more valuable than a one-day pop."
"The reporting was the part I appreciated most. I could actually compare creators, view retention, and click-through instead of guessing. We doubled down on the formats that converted and saw better player quality, not just more views."
Every campaign in this archive follows the same playbook we use with every new client. It starts with a free growth review that audits your current funnel, then maps a custom mix of promotion, influencer seeding, and paid Google Ads for Roblox games. Our how it works page walks through the full workflow, and our pricing page shows exactly what is included at every tier.
If your game is stuck, our no players problem breakdown and not growing diagnosis walk you through the most common funnel leaks. For teams who want to run everything in-house first, skim our Roblox marketing guide and Roblox algorithm guide before committing to a full retainer.