Real Results
We've promoted 850+ Roblox games. Here's what actually happened - the good, the great, and what we learned along the way.
Campaign Deep Dives
Real campaigns with real numbers. Names changed to protect client privacy, but the results are 100% accurate.
"Shadows of the Asylum"
Scale Package ($199)
The Situation
Solo developer with a polished horror game stuck at 200 daily players. Great reviews from existing players but couldn't break through the discovery barrier. Had tried Roblox sponsored ads with disappointing ROI.
What Worked
Horror content performs exceptionally well on TikTok. We focused on jumpscare compilations and "POV: you hear something behind you" format. Three videos exceeded 100K views. The game's existing quality meant players stuck around - 48% retention after 7 days.
Campaign Breakdown
- 50 short-form posts across TikTok, YouTube Shorts, Instagram Reels
- 3 influencer seeds (combined following: 180K)
- Discord growth wave targeting horror gaming communities
- Coordinated launch timing around Halloween season
"Pet Kingdom Simulator"
Growth Package ($99)
The Situation
Small studio launching a new pet simulator. Competitive genre with established players. Needed to differentiate and build initial player base quickly to trigger Roblox's recommendation algorithm.
What Worked
Focused on the unique "mythical evolution" mechanic. Created content around rare pet reveals and evolution showcases. One video showing a legendary pet transformation got picked up by the algorithm and drove 60% of total views.
Campaign Breakdown
- 25 short-form posts with content approval
- 1 influencer seed (45K followers, simulator-focused)
- Emphasis on satisfying visual content (evolution animations)
- Strategic posting times aligned with younger audience schedules
"Blade Chronicles"
Custom Campaign ($499)
The Situation
Established game with 5K daily players preparing for major content update. Wanted maximum exposure to re-engage lapsed players and attract new audience. Had budget for comprehensive campaign.
What Worked
Anime RPG content has dedicated audience. We coordinated with their update launch, created teaser content building anticipation, then flooded platforms on release day. Multiple videos hit 100K+ as the algorithm recognized the spike in engagement.
Campaign Breakdown
- 100 short-form posts over 2-week campaign
- 5 influencer partnerships (combined following: 400K+)
- Discord server raids targeting anime gaming communities
- Roblox sponsored ads running simultaneously (managed by us)
- Creator asset kit for ongoing community content
"Tower of Chaos"
Starter Package ($49)
The Situation
First-time developer testing promotion before bigger investment. Simple but well-designed obby with unique mechanic - floors that change difficulty based on how many players are attempting them.
What Worked
Obby fail compilations are evergreen content. The adaptive difficulty mechanic created natural "clutch moment" content. Even with limited budget, we found the hook that resonated. Developer has since run 3 more campaigns with us.
Campaign Breakdown
- 10 short-form posts focused on fail/win moments
- No influencer component (Starter package)
- Quick 7-day turnaround
- Cost per player acquisition: ~$0.015
Average Results by Game Type
Different genres perform differently. Here's what we've seen across 850+ campaigns.
Horror
Jumpscare content performs exceptionally on TikTok. Best ROI of any genre. Seasonal boost around Halloween.
Simulator
Competitive market but strong if you have unique mechanics. Focus on satisfying visuals and rare item reveals.
Anime/RPG
Dedicated community. Combat clips, boss fights, and rare pull content work well. Cross-promote with anime content.
Obby
Fail compilations are evergreen. Need unique hooks or difficulty to stand out. Lower production cost content.
Tycoon
Progression content works. Speedruns, max-level showcases, and "0 to 100" format performs consistently.
FPS/Combat
Highlight clips and clutch moments. Competes with other platforms but dedicated Roblox FPS audience exists.
Setting Realistic Expectations
What We Can Control
- Quality of content produced
- Creator vetting and engagement rates
- Distribution timing and strategy
- Transparent tracking and reporting
- Responsive communication
What We Can't Control
- Algorithm decisions (no one can)
- Your game's inherent appeal
- Market timing and competition
- Viewer behavior after watching
- Platform policy changes
The Truth About "Viral"
Not every campaign goes viral. Most don't. But that doesn't mean they fail. A $99 campaign that brings 2,000 new players to a game that retains 30% of them has delivered significant value. We optimize for consistent, sustainable growth - not lottery-ticket viral moments.
That said, approximately 1 in 8 campaigns includes at least one video that exceeds 100K views. The variables that increase these odds: high-quality game, unique hook, trending format, and good timing. We'll tell you honestly if we think your game has viral potential.
What Developers Say
"Ran three campaigns with BLOXG. First one did okay, second one hit 400K views. They learned what worked for my game and optimized. That's what I wanted - a partner, not just a vendor."
"Was skeptical about promotion services after getting burned before. BLOXG actually delivered what they promised. Nothing crazy, but solid results and I could see exactly where my money went."
"The content approval process was smooth. Made two small revision requests and they handled it quickly. Content quality was better than what I could have made myself."
"Discord growth was the biggest win. Went from 200 to 2,000 members. Now we have an active community that tests updates and spreads word organically."