Roblox influencer marketing that actually delivers
Worked with BLOXG on Roblox influencer marketing and saw immediate impact. 6 creators pushed our game in a single week and we gained 85,000 new players. Our concurrent count tripled.
The BLOXG Roblox Creator Program is a pay-per-view earning model built specifically for Roblox content creators. Unlike flat-rate sponsorships where you earn a fixed fee regardless of performance, our program rewards you based on the real views your content generates. Every 1,000 views on your Roblox clips earns you money — the more views you drive, the more you earn, with no ceiling.
This model works like the clipping and content repurposing programs you see across gaming — except it is built entirely around Roblox. If you already create Roblox gameplay clips for TikTok, YouTube Shorts, or Instagram Reels, you can start earning immediately by featuring our partner games in your content.
We connect you with game developers who are actively investing in Roblox social media marketing and influencer marketing campaigns. You pick games that match your content style, create clips the way you normally would, and get paid based on performance. No scripts, no awkward sponsor reads — just authentic Roblox content that your audience already wants to watch.
The program is open to all Roblox content creators regardless of follower count. Whether you have 200 followers or 200,000, you can apply and start earning. We prioritise creators who post consistently and have genuine engagement, not just large numbers. Small creators with loyal audiences often outperform accounts with inflated followings.
Eligible platforms include TikTok, YouTube (Shorts and long-form), Instagram Reels, and Twitch. You can create on one platform or cross-post across all of them — every qualifying view counts towards your earnings.
Each campaign has its own CPM rate set by the developer funding it. Rates vary depending on the game, genre, campaign budget, and target audience. Creators with a proven track record of driving installs and strong engagement get access to higher-paying campaigns over time.
Rates vary by campaign — developers set budgets and you pick the ones that fit
Four steps from application to your first payout
Fill out a quick application with your social profiles and examples of your Roblox content. No minimum followers required.
We review your application within 48 hours. If your content is genuine and Roblox-focused, you are in.
Browse available partner games from your dashboard. Choose games that fit your content style and audience.
Post your clips. Every 1,000 views earns you money. Track earnings in real time and get paid every Friday.
Traditional Roblox sponsorships pay a flat fee that rarely reflects the true value of your content. A TikTok clip that gets 500K views earns the same as one that gets 5K — that is broken. The BLOXG Creator Program fixes this by tying your earnings directly to your performance. Each campaign pays per 1K views, so better content means more views means more money — with no ceiling on what you can earn.
The program also simplifies the process. You browse available campaigns, pick the ones that fit your content style, and start creating. Rates are set per campaign by the developers funding them, and every qualifying view pays out automatically. This means you can focus entirely on what you do best — making great Roblox content.
Unlike generic creator funds that spread a fixed pool across millions of creators, our program is funded directly by game developer marketing budgets. Every dollar you earn comes from a developer who chose to invest in promoting their Roblox game through creator content. This means sustainable, growing payouts — not a shrinking pool split between more creators each month.
The highest-earning creators in our program specialise in short-form clips that hook viewers in the first second and deliver satisfying gameplay moments. Funny fails, impressive builds, dramatic PvP clutches, secret discoveries, and first-reaction gameplay all perform well. Check our Roblox TikTok marketing guide for hook formulas and editing techniques that maximise your view counts.
Cross-posting is encouraged and rewarded. A single Roblox clip posted on TikTok, YouTube Shorts, and Instagram Reels earns views on all three platforms. Our TikTok vs YouTube comparison breaks down how the same content performs differently on each platform and how to optimise for each algorithm.
If you are a Roblox developer looking to leverage our creator network for your game, visit our full promotion services page or check pricing packages that include creator program distribution. You can also run dedicated campaigns through influencer marketing or combine multiple channels with Google Ads and Roblox Ads for maximum reach.
No minimum followers. No cap on earnings. Apply today and start getting paid for every 1,000 views.