Separate the facts every creator must communicate from the creative choices they can make. Specific examples and clear acceptance criteria are more useful than a request to “make it viral.”
Copy the campaign brief template
Fill in the fields below and use the live campaign settings for the actual rate, budget, platforms and creator cap. Keep those settings and the written brief consistent when you publish.
GAME: [Name and Roblox experience URL] GOAL: [One thing viewers should understand or do] ACCESS: [How creators enter; private server or test access if needed] PLATFORMS: [TikTok / YouTube Shorts / Instagram Reels] MUST SHOW: [Mechanic, location, update or gameplay event] MUST SAY: [Accurate game name and essential context] CREATIVE FREEDOM: [Angles, voiceover, reactions and styles allowed] EXAMPLE IDEAS: [2–3 prompts; explain why they fit] DO NOT INCLUDE: [Spoilers, misleading claims or excluded features] FOOTAGE & AUDIO: [Permitted sources and usage conditions] CROSS-POSTING: [Whether adapted edits on other platforms are allowed] DISCLOSURE: [Required sponsorship context and platform rules] REVIEW CHECKLIST: [Observable criteria used to approve a submission] TIMING: [Relevant update date; join before publishing] QUESTIONS: [Contact or support route] REWARDS: See the live rate, budget and creator cap in the campaign. USAGE RIGHTS: [Any requested reuse; clarify separately before posting]Download the brief (.txt)
Worked example: a co-op obby update
This is a fictional example to show the level of detail to aim for; it is not a live campaign or a promise of results.
Must show: one player using the switch while another crosses the moving platforms. Identify the game by its exact published name.
Creative freedom: a successful attempt, a funny failed attempt or a short explanation all work. Use your own commentary and show the genuine result.
Avoid: claiming that the room grants free Robux, hiding a required paid item or spoiling the final boss.
Review criteria: the correct room appears, the co-op mechanic is understandable, the game is named correctly, and the post meets the platform and publication rules.
Notice that the example defines the essential information without forcing every creator to repeat a script. TikTok might lead with the failed jump, Shorts with how the switch works, and Reels with the visual reveal.
Write rules a reviewer can apply consistently
| Vague instruction | More useful requirement |
|---|---|
| Make a high-quality video | Keep the main gameplay action visible, audio understandable and text readable on a phone. |
| Mention our update | Name the update and show the new mechanic at least once. |
| No bad content | List the particular spoilers, misleading claims and excluded footage. |
| Get lots of players | Identify the game and communicate one accurate reason to try it; measure player outcomes separately. |
Decide how creators should ask questions and what happens when a requirement is unclear. Do not rely on unwritten preferences when reviewing completed posts. Separate content eligibility from whether a particular creative style is your favourite.
Check the brief against your campaign setup
- The game link works and a creator can reach the required gameplay.
- The selected platforms match the written brief.
- The rate, funding and any creator cap match the live settings.
- Asset permissions and requested reuse are clear; payment alone should not be treated as an unlimited rights agreement.
- Someone is available to review join requests, submissions and questions.
- You have decided what to measure after publication, including eligible views and any available player acquisition evidence.
Use the campaign cost breakdown to plan funding. If you need one named creator and a tightly specified deliverable, compare clipping with influencer bookings before selecting the model.
When the brief is ready, the developer section of Roblox Clipping explains campaign creation, funding and review.