BLOXG campaigns start with a $1,000.00 rewards budget plus a 10% platform fee. The rate per 1,000 eligible views controls how far that budget could go if creators participate and their posts qualify.
What you fund when you launch a campaign
The rewards budget funds creator earnings. BLOXG's 10% campaign fee is added on top when you fund it. At the current minimum budget of $1,000.00, that means $100.00 in platform fees and $1,100.00 in total campaign funding.
The campaign rate can be set between $0.50 and $50.00 per 1,000 eligible views. Those are product limits, not evidence that every rate attracts creators or represents a market average. Consider the effort required by the brief and keep room in your total marketing budget for any separately commissioned assets.
Campaign pricing is distinct from a fixed-price marketplace booking. Use the developer campaign explanation for the live workflow and promotion services when comparing other ways to commission content.
How many eligible views could a budget cover?
Divide the rewards budget by the rate per 1,000 views, then multiply by 1,000. The table holds the budget constant to show the arithmetic. These are illustrative rates and maximum budget capacity before rounding and other limits, not projected campaign delivery.
| Example rate / 1,000 views | Eligible-view capacity | Budget plus platform fee |
|---|---|---|
| $1.00 | 1,000,000 | $1,100.00 |
| $2.00 | 500,000 | $1,100.00 |
| $5.00 | 200,000 | $1,100.00 |
Lowering the rate increases the mathematical capacity, but it does not create more interested creators or better content. Actual delivery depends on participation, approvals, eligible views and campaign activity. Video views also do not equal new Roblox players.
Planning a $1,000–$2,000 total budget
Count the fee before deciding how much to put into rewards. A total budget of $1,000 does not cover the current $1,100.00 minimum campaign funding. Consider a smaller fixed-price creator booking or wait until the campaign minimum fits your plan.
| Available for campaign funding | Rewards budget | Platform fee | Total used |
|---|---|---|---|
| $1,100.00 | $1,000.00 | $100.00 | $1,100.00 |
| $1,650.00 | $1,500.00 | $150.00 | $1,650.00 |
| $2,000.00 | $1,818.18 | $181.82 | $2,000.00 |
These examples allocate the stated amount to campaign funding only. If you need a trailer editor, new footage or other paid work, set that money aside first. Use the brief template to make the creative work clear before committing the budget.
Caps, unspent funds and measuring value
A per-creator cap limits how much one creator can earn from the shared budget. It can help you control concentration, but it does not guarantee that more creators join. Check participation and review submissions as the campaign runs rather than assuming funding automatically distributes itself across many accounts.
When a campaign ends, unspent budget returns to your BLOXG wallet under the campaign workflow; the platform fee is not refundable under the standard terms. Read the live funding terms before payment. Creator earnings are subject to the 7-day check and BLOXG approval.
For reporting, keep eligible views, campaign spend and player outcomes separate. If you have reliable acquisition data, compare it with campaign dates and other promotion happening at the same time. Do not attribute every player increase to clipping or divide spend by all players and call it proven acquisition cost.
The clipping versus influencer comparison helps when your priority is a particular deliverable or creator rather than open campaign participation.