Roblox Marketing Statistics 2026
Comprehensive data and benchmarks from 850+ promoted Roblox games
Last updated: March 2026 | Based on BLOXG data from 850+ promoted games
Platform Overview
79.5M
Daily Active Users
Roblox Q4 2025
5.5B+
Monthly Hours Engaged
Roblox Q4 2025
40M+
Total Experiences
58%
Players Under 16
150+
Countries with Active Users
Marketing Channel Performance
$0.08
Avg CPP — TikTok
BLOXG data
$0.12
Avg CPP — YouTube
BLOXG data
$0.10
Avg CPP — Influencers
BLOXG data
$0.18
Avg CPP — Roblox Ads
BLOXG data
$0.22
Avg CPP — Google Ads
BLOXG data
8.2%
Avg TikTok Conversion Rate
5.4%
Avg YouTube Conversion Rate
12.3%
Avg Influencer Conversion Rate
Influencer Marketing Data
$50-150
Micro-Influencer Rate (10K-50K)
Per video
$200-800
Mid-Tier Rate (50K-250K)
Per video
$1K-5K
Top-Tier Rate (250K+)
Per video
4.2x
Avg ROI on Influencer Spend
BLOXG data
68%
Prefer YouTube Over TikTok
Roblox influencers
Advertising Benchmarks
$6.50
Roblox Ads Avg CPM
$12.00
Google Ads Avg CPM (Roblox)
1.8%
Roblox Sponsored Exp Avg CTR
2.4%
Google Display Avg CTR
340%
Avg DAU Increase with Marketing
First month, BLOXG data
Retention Benchmarks
28%
Average D1 Retention
All genres
11%
Average D7 Retention
All genres
4.5%
Average D30 Retention
All genres
38%
Top 10% D1 Retention
18%
Top 10% D7 Retention
Revenue Data
$0.02-0.08
Revenue Per DAU (Avg)
Varies by genre
3.8%
Game Pass Purchase Rate
Platform average
$4.99
Most Common Game Pass Price
2.1x
Premium Payout Multiplier
Premium vs free players
$842M
Dev Community Earnings (2025)
Roblox reported
About This Data
Marketing performance data is based on BLOXG internal data from 850+ promoted games across all genres and budget levels. Platform-level statistics reference publicly available Roblox quarterly reports and filings. All data is updated quarterly.