Roblox Retention Rate Benchmarks by Genre (2026)

Compare your game's retention against industry averages across all major genres

Based on BLOXG data from 850+ promoted games | Updated March 2026

Retention is the most important metric for Roblox game success. A game with strong retention will grow organically through the Roblox algorithm, while a game with poor retention will struggle regardless of marketing spend. Use these benchmarks to evaluate your game's performance.

GenreD1 RetentionD7 RetentionD30 RetentionNotes
Simulator32%14%6.2%Progression loops drive strong early retention
Horror22%8%2.8%High initial interest, lower long-term stickiness
Tycoon30%12%5.1%Building mechanics create completion motivation
Obby18%6%1.9%Short session games with high churn rate
RPG35%16%7.8%Deep systems and guilds drive best retention
FPS/Shooter26%11%4.5%Competitive loops retain mid-term players
Social/Hangout24%13%6.0%Friend groups drive return visits
Adventure27%10%3.8%Content depth determines long-term retention

How to Interpret These Benchmarks

Above Average:Your retention is above the genre benchmark. Focus on scaling marketing spend — your game converts and retains players well.
At Average:You are performing at the industry standard. Look for opportunities to improve your FTUE, add daily rewards, or increase content depth to push retention higher before scaling.
Below Average:Prioritize game improvements over marketing spend. Fix your first-time user experience, add retention hooks (daily rewards, quests, streaks), and test with a small audience before investing in marketing.

5 Ways to Improve Retention

  1. Optimize your FTUE — The first 30 seconds determine whether a player stays. Guide new players, reward them quickly, and show them the core loop immediately.
  2. Add daily reward systems — Consecutive login bonuses, daily quests, and streak rewards give players a reason to come back every day.
  3. Build social features — Trading, guilds, leaderboards, and friend-based content make the game stickier through social connections.
  4. Ship regular updates — A new update every 1-2 weeks keeps content fresh and gives returning players something new to explore.
  5. Use notifications wisely — In-game notification systems and Discord pings for events drive return visits without being spammy.

Need help improving retention?

Our free growth review includes a retention analysis with specific recommendations for your game.

Retention GuideAll StatisticsFree Growth Review