Multi-platform distribution across TikTok, YouTube Shorts, Instagram Reels, Discord and Roblox ads. Real creators. Real views. Real players.
The fastest way to promote your Roblox game is to hire a vetted creator directly in the /marketplace. Compare TikTok, YouTube, Instagram, Twitch, Kick and Discord creators, see their rates, and send an offer with payment held in escrow. Buyers pay one BLOXG escrow fee on top of the listed price; creators have 5% deducted from their payout.
You've built something worth playing. The mechanics work. The experience is solid. But the Discover page is brutal-thousands of games fighting for the same spots, and Roblox's algorithm favours games that already have players.
Posting on your own socials rarely works because you're starting from zero. Running Roblox ads without strategy wastes Robux. And hoping for organic discovery means waiting months for traffic that might never come.
The developers who break through aren't just making better games-they're actively promoting to audiences that already exist. That's what we help you do.
Multi-platform promotion that puts your game in front of players who actually want to play Roblox.
We post your game clips across TikTok, YouTube Shorts, and Instagram Reels through our network of gaming pages. Content is optimised with hooks that capture attention in the first second, hashtags that reach Roblox audiences, and posting times that maximise algorithmic reach.
Get your game featured by vetted TikTok creators, YouTube gaming channels, and Instagram meme pages. We work with micro to mid-tier influencers who have authentic Roblox audiences-real followers who actually engage with gaming content.
Build your community with targeted promo posts in partnered gaming servers, event announcements, and cross-promotions with other developer communities. Discord members are your most valuable players-they come back, they recruit friends, they give feedback.
Roblox creator promotion does not have one fixed price. Each creator sets their own rate based on their audience, content style, and availability. Instead of choosing from fixed packages, you can browse Roblox creator creators in the marketplace, compare their profiles, and choose the creator that best fits your game.
Pricing depends on:
Browse the free Influencer Marketplace for TikTok, YouTube, Instagram, Twitch, Kick and Discord creators, or browse the Services Marketplace for pre-priced creator packages across 13 categories.
Hire creators directly through the Influencer Marketplace, or browse pre-priced creator packages on the Services Marketplace.
Browse OAuth-verified TikTok, YouTube, Instagram, Twitch, Kick and Discord creators. Each creator sets their own rate. Chat, brief, and pay through escrow.
Enter Marketplace13 categories of pre-priced creator packages: Promos, Thumbnails, Branding, QA, Builders, Scripting, UI, 3D, Animation, VFX, Video editing, Audio and Custom. Each service supports Basic, Standard and Premium tiers.
Browse ServicesSpecialist creators on the Services Marketplace publish packages for Roblox Sponsored Experiences and Immersive Portals setup, creative production and optimization.
Learn MoreThe Promos category bundles multiple creators into a single transaction with coordinated delivery, perfect for game launches and major updates.
See PromosAfter sending a Marketplace offer or buying a BLOXG Package, you'll share these details with the creator or our team.
Marketplace offer is placed (payment held in escrow) or a BLOXG Package checkout is confirmed and you brief our team.
Chat directly with your Marketplace creator to lock in direction, or our team reviews your assets within 24-48 hours for a package.
Influencer Marketplace creators publish on their channels; Services Marketplace packages deliver per their tier scope.
Approve the delivery and BLOXG escrow releases funds to the creator. Use built-in revisions if needed - all chat stays on-platform until the order is closed.
If you are searching for how to promote a Roblox game, you already know the problem: shipping the experience is only half the battle. The Roblox Discover page pushes games that already have traffic, organic social reach from a cold account is almost zero, and throwing Robux at random ads rarely produces a positive return. Our Roblox marketing guide breaks the problem into two parts: player acquisition (getting them in the experience for the first time) and player retention (keeping them, getting them to tell friends, and converting them into buyers inside your game).
Before you spend a single dollar, write down who your game is for. Is it a 10 to 13 year old obby fan, a 14+ horror enthusiast, or an anime RPG grinder? The tighter the audience, the easier every downstream decision becomes. Use our player growth calculator to project how many new players you need monthly to hit your revenue goals, then browse obby, simulator, and other horror genre pages to see how top performers position themselves.
TikTok, YouTube Shorts and Instagram Reels are the single biggest source of new Roblox players in 2026. Our deep dive into Roblox TikTok marketing shows that games with at least three short-form posts per day see roughly 4x the visit rate of games that only post on Roblox itself. If you don't have the bandwidth to post daily, a paid Roblox TikTok promotion campaign is the fastest way to start seeing traction within 72 hours.
Micro-influencers (20k to 250k followers) are the sweet spot for Roblox promotion. Their audiences are hyper-targeted, their rates are reasonable, and their videos feel authentic. The fastest way to hire one is the BLOXG influencer marketplace - compare creators, see rates, chat in-platform, and pay through escrow. If you want context before browsing, our Roblox influencer guide walks through what to look for.
Discord is where one-time players become lifetime fans. Every successful Roblox game we work with has a Discord server tied to it with weekly events, sneak peeks and player spotlights. Our Roblox Discord promotion service drives targeted members into your server from 10+ partnered gaming communities so you are not starting from zero.
Once your funnel is converting organically, Roblox advertising gives you a predictable, always-on source of visits. Sponsored Experiences, Immersive Portals and Search Ads can all be combined. We compare native Roblox ads to Google Ads for Roblox games in our platform breakdown, and you can model the economics yourself using the marketing budget calculator.
Every campaign we run ships with a dashboard showing impressions, clicks, teleports, visits and downstream monetisation. If something works we double down; if it doesn't we kill it within 48 hours. This is why our clients see compounding growth rather than flat spikes. For teams without an in-house analyst, the how it works page walks through our exact reporting cadence, and you can see real numbers in our case studies and results archive.
The most common mistake we see is posting gameplay clips with no hook in the first second - read our no players problem breakdown for a full list. The second mistake is ignoring the difference between organic vs paid Roblox growth; you need both to compound. Third, too many developers run a single burst campaign and then go quiet - sustainable growth comes from posting every day, seeding a creator every week, and watching data monthly.
Generic agencies don't understand Roblox. They don't know the difference between an Obby and an RPG, they treat Robux like it's interchangeable with USD, and they optimise for clicks instead of visit duration. We live and breathe Roblox marketing. Every strategist on our team plays the games our clients ship, every creator in our network has a verified Roblox-native audience. Browse the influencer marketplace to hire a creator directly, or check the pricing page for Discord and community packages. If you want a no-commitment second opinion first, grab a free growth review and we will audit your current marketing inside 48 hours.
Short-form video on TikTok delivers the fastest results for most Roblox games. The algorithm can push your content to millions of viewers within hours if it resonates. We combine TikTok with YouTube Shorts and Instagram Reels for maximum reach across platforms, giving you the best chance of going viral while building longer-term visibility.
TikTok for immediate viral potential and quick player spikes. YouTube Shorts for longer content shelf life - videos keep generating views for weeks or months after posting. Our influencer marketplace covers creators on both platforms (plus Instagram, Twitch and Kick), so you can book either or both based on your goals - each creator sets their own rate.
Yes - Instagram Reels is one of the platforms covered in our influencer marketplace, alongside TikTok, YouTube, Twitch and Kick. Reels builds credibility and brand presence, and works particularly well for profile-based funnels where viewers check out your bio and click through to Discord or your game. Each Instagram creator on the marketplace sets their own rate so you can book based on audience size and budget.
Yes. The Services Marketplace has a Discord-promo category where creators publish packages for cross-promotion in relevant gaming servers, tracked invite links and member analytics. Several creators on the Influencer Marketplace also offer Discord-only bookings.
New games often perform better on social media because the content feels fresh and exciting. We specialise in launches and tailor content angles specifically for new releases. The key is having good gameplay footage that captures attention-if your game looks interesting in clips, we can make it work regardless of current player count.
BLOXG is a marketplace - creators set their own rates. The Influencer Marketplace covers TikTok, YouTube, Instagram, Twitch, Kick and Discord creators with custom rates. The Services Marketplace hosts pre-priced creator packages across 13 categories with Basic, Standard and Premium tiers. Buyers pay one BLOXG escrow fee on top of the listed price; creators have 5% deducted from their payout.
Most developers see the first wave of new players within 48 to 72 hours of campaign launch. Viral content can produce player spikes within hours, while Discord and influencer seeds build over 7 to 14 days. Each marketplace service tier lists its own delivery timeframe before you book.
No honest creator can guarantee virality. What you do get on BLOXG is OAuth-verified creators with real audiences, escrow-protected bookings, on-platform chat, built-in revisions and reviews tied to past bookings. Outcomes depend on gameplay, timing, and trend alignment.
Yes. The marketplaces serve solo developers and 2-3 person teams as well as established studios. Indie devs typically start by hiring a single micro-creator through the Influencer Marketplace, then layer in additional services from the Services Marketplace as needed.