Case Study: TikTok Campaign — 500K Visits in 30 Days

A pet simulator game had decent gameplay but zero marketing presence. The developer wanted to test whether a TikTok-only approach could drive meaningful growth on a minimal budget. The game was averaging 120 daily players with 28% D1 retention.

A pure TikTok content strategy focused on volume and iteration. Instead of trying to create one perfect viral video, the approach was to post 1-2 videos daily, analyze performance patterns, and double down on content formats that gained traction. The $200 budget was split between content creation tools and a small boost on top-performing organic posts.

1. Created a content playbook with 10 proven TikTok formats for simulator games
2. Posted 1-2 videos daily for 30 days straight (45 total videos)
3. Tracked performance of every video and categorized by format type
4. Allocated $100 to TikTok Promote on the top 5 organic performers
5. Used remaining $100 for basic editing tools and royalty-free music
6. Engaged with every comment and created response videos to popular comments

• 512K total game visits in 30 days (from 120 DAU baseline)
• 3 videos crossed 1M views, 8 crossed 100K views
• Best performing format: pet reveal/unboxing clips (avg 250K views)
• TikTok account grew from 0 to 34K followers
• DAU peaked at 8,200 and stabilized around 3,500
• Discord community grew to 4,200 members organically from TikTok bio link

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