A cost-benefit comparison between self-promoting your Roblox game and hiring vetted creators on the BLOXG marketplace. When each approach makes sense.
Self-promotion is the correct first move for nearly every Roblox developer. It forces you to learn the channels, validate your game, and build a baseline. Once your game has proven traction and your own time becomes the bottleneck, hiring vetted creators on the BLOXG marketplace becomes the obvious next step.
Self-promotion teaches you what works for your specific game. No creator will understand your game as deeply as you do. The hands-on learning you gain in the first few months is irreplaceable.
Self-promotion also validates that your game is worth investing in. If you cannot get traction with free channels, paid channels will not save you.
Browse the marketplace when you hit one or more of these signs: your own time is a hard bottleneck, you have revenue to reinvest, you need a channel you cannot execute yourself (like paid influencer campaigns), or you want to scale faster than organic allows.
The [influencer marketplace](/marketplace) is best when you want direct creator partnerships. The [services marketplace](/marketplace/services) is best when you want pre-priced packages across the 13 service categories.
Dive deeper into the strategies compared here with our full guides on Roblox marketing, Roblox advertising, Roblox influencer marketing, TikTok for Roblox, and Discord community building. See how other channels stack up in TikTok vs YouTube Shorts and influencers vs Roblox ads. If you're struggling with results, read our fixes for low DAU and high bounce rate. Ready to hire? Browse the influencer marketplace to compare creators by genre, platform and rate, or browse the Roblox creator services hub for pre-priced packages from Roblox launch wave campaigns to Roblox QA + playtesting services. You can also explore our full Roblox marketing services, case studies, and free growth review.
Get a free personalized growth review for your Roblox game.