Detailed comparison of Roblox Sponsored Experiences and Search Ads. Which ad product drives more players per dollar, and when to use each.
Sponsored Experiences are better for broad, high-volume acquisition. Search Ads are better for high-intent, keyword-targeted players who convert at higher rates. For most games, a split of 70% Sponsored and 30% Search is a strong default.
Sponsored Experiences put your game in front of the widest possible audience on the Roblox platform. They appear on the Home page, in recommended sections, and across Discover. This broad reach makes them the default choice for games launching into a category with broad appeal.
Sponsored Experiences also work well for A/B testing game icons, because the high impression volume gives you fast statistical significance.
Search Ads appear when players actively search for related keywords. This means the audience is self-selecting — they already want a game like yours. Conversion rates for Search Ads are typically 1.5–2x higher than Sponsored Experiences.
Search Ads are best when your game clearly matches a popular search query. If players are typing 'pet simulator' and you have a pet simulator, Search Ads will outperform Sponsored in cost-per-player.
A 70/30 split (Sponsored/Search) is a strong default for most games. Adjust based on your genre: games in heavily searched categories can push Search to 50%. Games in emerging or niche categories should lean harder on Sponsored.
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