Roblox Advertising Benchmarks 2026
CTR, CPC, CPP, and ROI data across every major ad channel for Roblox games
Last updated: March 2026 | Based on BLOXG data from 850+ promoted games
Sponsored Experiences
1.2%
Avg CTR
BLOXG data
$0.25
Avg CPC
Cost per click
$0.45
Avg Cost per Play
Cost per game session
5%+
Best Performing Icon CTR
Top 10% of campaigns
Immersive Ads
$3.50
Avg CPM
Cost per 1,000 impressions
0.8%
Avg Engagement Rate
Interactions / impressions
Best for
Brand Awareness
Top-of-funnel campaigns
Google Ads for Roblox
$0.80
Avg CPC
Search & Display combined
12%
Avg Conversion Rate
Click to game play
$1.20
Avg Cost per Player
Higher quality traffic
YouTube Ads
$0.03
Avg CPV
Cost per view
25%
Avg View Rate
Views / impressions
Best for
Game Trailers
Visual storytelling
Influencer Marketing Benchmarks
$0.08
Avg CPP — Micro
10K–50K followers
$0.15
Avg CPP — Mid-Tier
50K–250K followers
$0.35
Avg CPP — Macro
250K+ followers
6%
Engagement — Micro
Highest engagement tier
3%
Engagement — Mid-Tier
Balanced reach & engagement
1.5%
Engagement — Macro
Widest reach
Channel Comparison
About This Data
Advertising benchmark data is based on BLOXG internal campaign data from 850+ promoted games across all major ad channels. Results vary by genre, audience targeting, creative quality, and budget. Updated quarterly.