Pricing GuideHow Roblox Marketing Pricing Works
Roblox marketing pricing is one of the most confusing parts of growing a game. Rates vary wildly depending on whether you are buying individual Roblox influencer marketing placements, paying an agency retainer, running Roblox sponsored ads, or bundling everything into one campaign. At BLOXG we built our pricing model around one simple idea: flat-fee packages so you know exactly what you are paying for before you commit.
Our Starter tier at $49 is designed for developers testing the waters. You get ten pieces of short-form content distributed across TikTok, YouTube Shorts and Instagram Reels. It is the cheapest legitimate way to test whether your game has a hook that resonates with the Roblox audience. Most developers use Starter before committing to a larger budget, and many return for a Growth or Scale package once they see which clips pop. If you are unsure which package fits, request our free growth review first and we will recommend a tier based on your genre, player count and goals.
The Growth package at $99 is our most popular Roblox promotion package because it hits the sweet spot between budget and reach. You get 25 posts, an influencer seed or a Discord promotion wave, full content approval and a detailed performance report. We designed this tier specifically for developers in the 500 to 10,000 daily active player range who want to break into the Roblox discovery algorithm. Data from our results page shows that Growth campaigns average between 150k and 500k combined views depending on game genre.
The Scale package at $199 is where serious growth happens. 50 posts, three influencer seeds, Discord boost, priority support and full analytics. This is the tier that most studios use for a Roblox game launch or a major update. If you are comparing Scale to a DIY agency approach, the math usually works heavily in our favor because we already have vetted creators, briefs, caption libraries and a distribution calendar ready to go.
Pricing is only half the story. The other half is how efficiently that budget converts into players. Our internal benchmarks put BLOXG campaigns at roughly $0.015 to $0.04 per acquired Roblox player depending on genre. For comparison, running pure Roblox sponsored ads alone typically costs $0.06 to $0.15 per player, and buying cold TikTok ads without creator context can climb higher still. You can plug your own numbers into our marketing budget calculator to estimate expected reach for any tier.
We do not run auctions, we do not charge per view, and we do not inflate deliverables with bot networks. Every creator in our network is manually vetted, every post is trackable, and every campaign closes with a report you can actually read. If you are comparing us to another agency, use the agency vs DIY Roblox marketing comparison to see how pricing stacks up, or read our how it works breakdown for the full campaign process. If your goal is to promote your Roblox game at the lowest cost per player while still getting real creator content, our flat-fee pricing is the most honest option on the market today.
Finally, if your budget is above $299 per month and you are looking at ongoing Roblox marketing, we build custom retainers that often include YouTube Shorts promotion, Discord community growth, Google Ads funnels, and end-to-end case study reporting. Reach out through the contact page or book a free growth review to get a custom quote tailored to your game. Also see our creator network if you want to know who is actually making your content.