Roblox Developer Statistics 2026
Creator counts, earnings data, marketing adoption, and development insights
Last updated: March 2026 | Based on Roblox official data & BLOXG research
Total Developers
5M+
Creator Accounts
Roblox official data
40M+
Experiences Published
Across all genres
~500K
Monthly Active Developers
Publishing or updating games
Developer Earnings
$1M+
Top 1,000 Devs Earn / Year
Annual earnings
$100K+
Top 10,000 Devs Earn / Year
Full-time income level
$5K–15K
Median Active Dev Earnings / Year
Among devs earning any revenue
Marketing Adoption
How Roblox developers promote their games — based on surveys and BLOXG research across active developers earning revenue in 2026.
68%
Use Social Media
TikTok, YouTube, Twitter
42%
Use Influencer Marketing
Paid collaborations
35%
Use Roblox Ads
Sponsored Experiences & Immersive Ads
15%
Use External Ads
Google Ads, Meta Ads
22%
Use No Marketing
Rely on organic discovery
Development Tools
89%
Use Roblox Studio
Primary development tool
45%
Use External 3D Tools
Blender, Maya, etc.
30%
Work in Teams of 2+
Collaborative development
Time to First 1K Players
3–6 mo
Median with Marketing
Active promotion across channels
12+ mo
Median without Marketing
Organic discovery only
About This Data
Developer statistics are sourced from Roblox quarterly reports, official Roblox developer blog posts, and BLOXG internal surveys and research. Earnings data reflects estimates based on publicly available information and BLOXG client data. Updated quarterly.