Revenue by Game Size

Game Size (DAU)Est. Monthly RevenueNotes
<100 DAU$20–100/moHobby-level games
100–1K DAU$100–2K/moGrowing games
1K–10K DAU$2K–25K/moMid-tier games
10K–100K DAU$25K–250K/moTop-tier games
100K+ DAU$250K+/moPlatform hits

Revenue by Genre

GenreMonetizationAvg RPDAUNotes
SimulatorHighest$0.08Strong purchase loops and progression gates
RPGHigh$0.06Deep progression systems drive spending
TycoonHigh$0.05Speed-up mechanics and cosmetics
HorrorMedium$0.03Lower monetization but high engagement
ObbyLow$0.01Short sessions limit purchase opportunities

Game Pass Statistics

4–6%

Avg Conversion Rate

Game pass purchases / visits

99–199

Best Selling Price Point

Robux — sweet spot for conversions

$0.0035

Premium Payouts Avg

Per Robux earned

Top Revenue Sources

45%

Game Passes

Largest revenue source

30%

Developer Products

Consumable purchases

15%

Premium Payouts

From Premium subscribers

10%

Engagement Payouts

Based on play time

DevEx Statistics

30K

Minimum Earned Robux

Required for first DevEx

~$0.0035

DevEx Rate per Robux

Current exchange rate

$105

Minimum First Payout

30K Robux at current rate

About This Data

Revenue data is based on BLOXG internal data from 850+ promoted games across all genres and budget levels. DevEx rates reference official Roblox documentation. All data is updated quarterly.

Monetization GuideRevenue EstimatorAll StatisticsDeveloper StatsRetention BenchmarksFree Growth Review