Roblox Player Demographics 2026

Who plays Roblox? Age, location, device, gender, and spending data for marketers

Last updated: March 2026 | Based on Roblox official data & BLOXG research

Age Distribution

25%

Under 9

Roblox official data

32%

Ages 9–12

Largest segment

22%

Ages 13–16

Roblox official data

15%

Ages 17–24

Fastest growing

6%

Ages 25+

Roblox official data

Geographic Distribution

28%

United States

Largest market

8%

Brazil

Fastest growing LATAM

5%

United Kingdom

4%

Philippines

4%

Mexico

51%

Rest of World

150+ countries

Device Usage

72%

Mobile (iOS & Android)

Dominant platform

23%

Desktop (PC & Mac)

Higher spend per user

5%

Console (Xbox)

Growing segment

Gender Distribution

51%

Male

Roblox official data

44%

Female

Growing year over year

5%

Non-specified

Peak Play Times

3–6 PM

After School Peak

Local time, weekdays

9 AM–1 PM

Weekend Morning Peak

Local time, Sat & Sun

+45%

Summer / Holiday Boost

vs. school-year average

Spending Habits

800

Avg Monthly Robux Spend

Per active spender (~$10)

15%

Players Who Make Purchases

Of total player base

$10

Avg Monthly USD Spend

Among paying players

Marketing Implications

Age Targeting:The 9–12 segment (32%) drives the most volume, but 17–24 (15%) has higher spending power. Tailor ad creative and platform choice to your target age group — TikTok skews older, YouTube skews younger.
Geographic Strategy:The US represents 28% of players but a disproportionate share of revenue. Brazil and LATAM are growing fast with lower CPPs — strong ROI for early movers.
Device Optimization:72% play on mobile — optimize your game's icon, thumbnail, and FTUE for small screens. Desktop players spend more per user, making them valuable despite smaller share.
Gender-Inclusive Design:With a near-even gender split (51/44), games that appeal to all genders have the largest addressable audience. Avoid overly gendered marketing creative.
Timing Campaigns:Launch ads and updates during after-school hours (3–6 PM local) on weekdays and morning hours on weekends. Summer breaks offer +45% more playtime — plan major launches accordingly.
Monetization Planning:Only 15% of players spend, so design monetization around whales and moderate spenders. Price game passes at accessible Robux amounts (99–199) to maximize conversion.

About This Data

Demographic data is sourced from Roblox quarterly reports, official Roblox blog posts, and BLOXG internal research from 850+ promoted games. Spending data reflects averages across all genres and regions. Updated quarterly.

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